Masi: Fifty Years of Single-Vineyard Amarone

The 2008 vintage will mark the fiftieth anniversary of Masi’s first single-vineyard Amarone, Campolongo di Torbe, believed by many to be the appellation’s first “cru.” Sixth-generation owner of the Masi winery, Dr. Sandro Boscaini (left, at a lecture for American wine writers) held a series of events in New York last week to commemorate the bottling.

The forward-thinking Dr. Boscaini also spoke of his winery’s modernization in 1983 (specifically, the introduction of temperature-controlled fermentation and inoculation through yeast selection). Masi’s new “contemporary” Amarone, he said, created a market for Amarone in the United States.

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