According to a press release issued yesterday by Petroni Vineyards (Sonoma, CA), the Consorzio del Vino Brunello di Montalcino (Brunello di Montalcino Consortium) has asked winemaker Lorenzo Petroni to stop labeling his wine as “Brunello.”
“The name Brunello refers to the grape and not the place where it is produced,” writes Petroni in the release.
When contacted by VinoWire, a winery spokesperson said that Petroni has been producing a wine called Brunello since 1998. The winery was first contacted on December 10, 2007 by the Consortium. A second letter was received on February 10, 2008 and a third on March 18, said the spokesperson.
Other Californian wineries label wines as “Brunello” and Californian nurseries sell “Brunello” rootstock, noted the spokesperson, and it is not clear if the Consortium has contacted other companies.