Brunello Trademarked in US since 1994 according to Brunello Consortium President

According to a report published Wednesday by, the term Brunello was trademarked in the U.S. by the Consorzio del Vino Brunello di Montalcino in 1994.

“The Brunello trademark,” says Brunello Consortium president Stefano Campatelli, “has been registered in the U.S.A. since 1994 and the name Brunello is a denomination allowed by the European Union solely for Sangiovese Grosso grapes grown in the Township of Montalcino.”

Campatelli issued this statement in response to a press release circulated on Tuesday by Lorenzo Petroni of Petroni Vineyards. According to Petroni, he has received three letters from the Brunello Consortium asking him to stop labeling his wine as “Brunello” and he has vowed to fight the Consortium’s action through legal channels.


3 thoughts on “Brunello Trademarked in US since 1994 according to Brunello Consortium President

  1. From what I understand they have trademarked the phrase “Brunello di Montalcino”. I don’t think the term “brunello” alone can be trademarked.

  2. I agree with Lorenzo Petroni. In fact, I don’t understand why every producer in the world that makes a wine from Sangiovese Grosso clones doesn’t call their wine Brunello! We can have Brunello di Santa Barbara, Brunello di Langhe, Brunello di Michigan, Brunello di Napa. We can have a whole aisle in retail shops devoted to Brunello from all over the world. How wonderful. All you have to do is buy the right vines from the nursery and you can make Brunello, too. Thanks Lorenzo for opening our eyes to the great world of Brunello! What an ass!

  3. Not to mention the fact that they have waiting over a decade before attempting to protect their copyright…a fact that will become the primary focus if this ever gets to litigation!!

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