The editors of VinoWire recently received the letter below from a reader. We encourage readers to submit opinions for publication. Please send us an email at email@example.com.
My name is Frédéric Fleuri and I run a marketing firm that represents Vin à Bordeaux. In France, debates similar to yours [in Italy] are emerging. In the face of this crisis, certain experts have advocated deregulation in order to be more competitive with the costs of New World wines. In my opinion, such a move would be a catastrophic error: in terms of cost, French and Italian wines will always be the losers and today the wines of the New World include those made in India and China…
It’s important to consider that standardized wines, sold under top brand names, allow us to attract new consumers and wine lovers — this is a positive. As they discover the world of wine and their process of acculturation begins, wine enthusiasts will look more closely for nuance and authenticity. This is where we rise to the occasion and serve them with best wines.
— Frédéric Fleuri