Debate revs up over changes in Brunello DOCG

According to Vinowire’s sources in Montalcino, the city’s mayor and the Confederazione italiana agricoltori (Italian Farming Federation, otherwise known as CIA), and many individual winemakers (members of the CIA) have expressed support for radical changes in the Brunello di Montalcino DOCG. Some have called for the creation of new appellations within Montalcino and Sant’Antimo and for changes that would other grape varieties besides Sangiovese to be used. At the same time, in a meeting yesterday, the Unione italiana vini (Italian Wine Union or UIV), members expressed opposition to any such changes. Modifications of the appellation, Union members said, should come from within the Consorzio del Vino Brunello di Montalcino (association of Brunello producers).

Our sources report that many producers have expressed support for the creation of a new appellation designation, reserved exclusively for Brunello made with 100% Sangiovese (possibly with a “prestigious” attributive or qualifier). A new name for Brunello made with 100% Sangiovese, proponents say, would allow producers to continue to exploit the Brunello “brand name,” even if produced using other grape varieties.

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One thought on “Debate revs up over changes in Brunello DOCG

  1. This is crazy! Brunello made its name being the “noble” expression of sangiovese! We already have the I.G.T. Toscana level to play with other varietals. This is purely the producers of the region relying too much on a collective marketing power! Just call your wine Sant’ Antimo or Montalcino and the blend. Use the supertucan model and you”ll be fine. Continue to lie to the consumer or change the rules and you will lose your market you have cultivated.

    No one is mad, just be honest and don’t move the goal posts!!!!

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