Amarone producers call for wine to “remain expensive and rare” and adopt “voluntary” appellation regulations

Ten Amarone “families” have issued a statement calling for self-imposed, higher standards for quality in the appellation. The signatory Amarone producers include Allegrini, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, and Zenato, and claim to represent 55% of the production high quality Amarone and 40% of total production in the appellation. “Amarone must remain expensive and rare,” write the authors of the letter, which was released by the Italian public relations firm Intercom, based in Rome, on June 30. To that end, the ten producers are calling for new “voluntary appellation stardards”: a minimum of 15% alcohol content, higher levels of dry extract, at least 30 months aging in cask and bottle before release, and reduction in production level or “unanimous” cessation of production in “unfortunate vintages.”

The signatories write (translation by Intercom): “if in Montalcino they’re discussing whether ‘softening’ or not the disciplinary [appellation regulations] of Brunello — and the same thing happens for Nobile di Montepulciano and Cirò, that some people would love to get more ‘modern’ through a strong injection of international wineyards [sic] — Amarone throws again on the quality and original character of the product. Aim: avoiding to lose the connotation of exclusive and expensive wine, considering the original craft of a delicate production process which implies an accurate selection of grapes and a long withering in noble woods.”


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