According to a report published this week by FocusWine.it, Italy’s wine industry saw a 6% increase in exports in 2009 (with 19.5 million hectoliters exported) but a decrease in value, with a total of Euro 3.4 billion, with an average price of Euro 1.77 per liter, an 11% decrease with respect to 2008.
Sparkling Italian wines were the hardest hit in 2009, with a decrease of 18% in sales, even as the amount of sparkling wine exported by Italy grew by 2%. Bulk wine experienced significant growth, thanks to the Russian market, with 14% growth in sales and a remarkable 364% growth in volume.
The international financial crisis weighed heavily on Italian wine exports, according to the report, with disappointing results in the United Kingdom (-10%), in the U.S. (-7%), and Canada (-5%). The German market remained relatively stable, with a 0.2% decrease in sales but 14% growth in volume, while the Swiss market saw 14% growth in volume and 1% growth in sales.