Berlucchi to shift to 100% Franciacorta production

In an interview published last week the Mille Bolle Blog (a blog devoted to the world of Italian sparkling wine, edited by VinoWire editor Franco Ziliani), the Italian sparkling wine giant Berlucchi has announced that “within a few years,” its production will shift exclusively to Franciacorta. Currently, the winery group produces a significant amount of Franciacorta, including the historic “Franciacorta 61” label, but the majority of the 4.5 million bottles produced is devoted to “classic method” wines grown in Trentino, Alto Adige, and Oltrepò Pavese.

For industry observers, the shift represents a significant move expected to greatly raise consumer awareness of the Franciacorta appellation in the near future.


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