Vinitaly to change schedule after 45 years

According to a press release published on the fair’s website, next year’s fair will take place on Sunday-Wednesday, April 1-4. Historically, the fair has opened on Thursday and closed on Monday. The new schedule, to be implemented after 45 years, is a “strategic change,” wrote the authors of the release, “to give greater space to business.”

The change marks an end to what VinoWine editor Franco Ziliani called a “schizophrenic formula” that ultimately led many producers to leave the fair early and left them saddled with the crush of consumer attendance during the peak of the event, Saturday and Sunday. “Four days instead of five,” wrote Ziliani on his blog Vino al Vino, “Finally! Three entire days — Monday-Wednesday — geared for operators, meaning restaurateurs, wine shop owners, distributors, importers, wholesalers, wine bar owners, sommeliers, and journalists etc.”

One thought on “Vinitaly to change schedule after 45 years

  1. Pingback: Vino Wire » Vinitaly 2012 dates change to March 25-28

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